BEHIND THE BRAND
Tucked away in the cliffs of Fort Pond Bay in Montauk, set against the backdrop of an antique garage find Deep Blue Vintage, a beacon of treasures found in the most unexpected of places.
"A tightly curated collection of apparel from 1890-1990" -Vogue
Deep Blue Vintage brings the best in curated vintage fashion directed by the point of view of its Founder, Cristina Horan. A past life at the helm of pivotal projects at Gucci and Ralph Lauren inform the core aesthetic of the brand, which is comprised of select vintage and antique apparel and accessories curated from 1890-1990.
Searching across the country and throughout Europe, Cristina purchases about 1% of what she sees out there, a selectivity that is evident in the seasonal assortments. Each piece stands on its own as a "piece" - these pieces together forming collections.
People, past and present, are the key inspiration that drives the aesthetic of Deep Blue Vintage. From iconic figures of the past to the inspiring clientele that frequent our doors; the individuals who have crafted many of the garments by hand and our partners who lovingly restore them; people are forever at the center of the brand.
While the aesthetic of the vintage and antique collections vary and evolve from year to year, season to season, the overall aesthetic blends street fashion with high end period antiques. However, vintage denim, antique lace and vintage tees of the past are always present.
The whole point of all of this, and the center of Deep Blue Vintage's mission is to positively impact the environmental footprint of the fashion industry by reducing the need to create new virgin fibers and in effect preventing future waste. We do this by curating pieces one can't find anywhere - making shopping sustainably THE most attractive option.